Some businesses also include networking fees, like meeting costs and membership dues, in their marketing budgets.Batching several projects together not only helps with timing but also with staying within your marketing budget. For example, if you plan to send several postcards in a year, you can often save money by designing and printing them together. You can also save printing set-up fees by printing all of your materials for a year at once: that way, the printer only has to do the set-up work once. You might be able to get a discount on your web hosting or HTML newsletter fees by pre-paying an entire year at once.And make sure to set a bit of your budget aside for unexpected marketing efforts: for that press release you'll have to send when you win an award, or for advertising in the perfect new publication for your target market.

Evaluation of Success means asking your new leads how they found you, and tracking the resulting sales and conversion rates. Make sure that each of the components of your Marketing Machine is working for you and producing results. But be sure that you give those components a bit of time to begin working: it often takes a bit of consistent repetition in marketing to see some results.Flexibility is important as well. If you begin a new type of marketing and you find that it isn't working after a few months, you should be flexible in your plans for your Marketing Machine. Reevaluate whether the marketing tactic just needs a bit more time or if you should revise or replace it with some other type of marketing piece.

Maintaining the Machine involves reevaluating your Marketing Machine plans at least quarterly to make sure that they are in alignment with your business's progress and goals for the year. See if you need to add any marketing tactics or revise your plans to fit with your business's path.If you create a Marketing Machine that addresses all of the topics above, you should be on your way to marketing your business in a successful, well-thought-out, and manageable way. And if you implement your Marketing Machine in a consistent and repetitive way throughout the year, you should have less stress and more sales in the coming year.